REBRANDING – 3 Reason to Refresh Your Brand in a Bad Economy
Often when we’re hunkered down in a bad economy the last thing we want to do is spend money. However, rebranding is probably one of the best things you can do to breath new life and vitality in your business when things feel stale and stagnant. Here’s 3 Reasons why:
1) 90% of B2B marketers think that BRAND AWARENESS is the most important goal before sales and lead generation. Makes sense. If people don’t know who you are, why would they buy from you? You can’t afford to not be seen
2) 77% of all market leaders say Branding is critical to business growth. If your brand or website is stale and outdated, you are going to be left out of the equation.
3) And 5 to 7 Brand Impressions are needed BEFORE you have created a BRAND IMPRESSION. Potential customers sometimes need to see your gorgeous brand 5-7 times before they will even check you out.
Lastly little bee: 80% of customers are more likely to engage with the brands they follow on their favourite social channels.
Let’s say you haven’t rebranded in 5 or so years. Your website is dated, you are doing minimal on Social Media. Yet your competition has a gorgeous brand and website that sells their message. They’re active on Social Media and engaged with their audience. If there is business to be had in your sector, where do you think it’s going?
Not Sure About Your Website and Brand? We’re now offering a FREE WEBSITE AUDIT where I will analyze your website and give you my BEST 3 TIPS to improve the Look of your Brand on your website. No tricks. Just honest to goodness advice.
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If you need help developing your authentic brand style and brand differentiator reach out – I’d love to chat Let’s make it easy to say for them to say YES!