We understand this is a lot of information to take, and in some cases, it might actually leave you with more questions. We hope your inquiring mind finds the answers you are looking for below. If not, please feel free to send us a message with your question. No question is out of the question.
The quick and obvious answer is YES! Ideally, the best option is to do all 4 steps. The steps are designed to work in concert with each other, with each one building on the previous step. Your brand is not a logo but a cohesive package of many integrated elements from your website, your marketing materials, and your social media presence. To get the most out of your brand, all elements really need to be used to their fullest.
Your Branding and Website generally takes about four to six weeks to fully design and develop. However, this timeline may be impacted by any number of factors: not getting content to us in a timely manner, the overall size of the content to be added, amount/types of revisions, additional work requested, and/or extra features like adding a shopping cart.
Once we complete the branding phase, we will design your Branding Style Guide into a PDF document. This document will be made available to you as a download. Your Style Guide will be the foundation for all other phases in the process.
Short answer: of course there are revisions. During each phase one round of revisions are included. In rare cases a second round is required, and these may incur a cost based on the extent of the revision.
Well, the simple answer is: repeat the process. Every 90 days you should be checking in on the success of your Social Media and seeing if in fact you have met your goals set out at the beginning. You will want to tweak your plan accordingly to meet your new goals for the next 90 days. For your Social Media to work, you need to work your Social Media.
Yes, the Marketing package it comes with a starter stationary pack, including one set of business cards. When you want to order more items, you can simply order them your self. We will supply you all the necessary files to be able to order additional items.
The reasons we use Mailchimp are because it is simple to use, you can create great digital marketing materials, it integrates seamlessly with WordPress, and well, it is free to use for your first 2000 contacts.
If you do not have a Mailchimp account, we will set one up for you and import any contacts you already have even if you use another application — all included in the Marketing phase.
Well change is expected. All change requests must be submitted in an email. We will review and assess your changes requested, and if possible we will try our best and work it in the current budget. However, if the requests is significant we will require an approval to increase the budget prior to any work be done. The increase in budget will be added to the final payment.
We can definitely help you with that. There really isn’t anything that we cannot build into a website. We would need to fully assess the requested functionality, determine a budget and give you an estimate of the additional costs. For example, a feature like shopping carts are typically cost between $1500 and $5000 extra. While installing a live chat is between $500 and $1000. You name it and we will build it.
The timeline is basically:
- Acceptance and first payment processed
- Initial Discovery meeting (scheduled within the week of acceptance)
- Project starts (post Discovery)
- Step 1: Brand Style Guide development (2 weeks)
- Step 1: sign-off
- Step 2: Website development (2-3 weeks)
- Step 2: sign-off and Go Live
- Second payment processed
- Step 3: Marketing Plan development (2-3 weeks)
- Step 3: sign-off
- Third payment processed
- Step 4: Social Media Strategy development (2-3 weeks)
- Step 4: sign-off
- Final payment processed (only if additional work was added)
Our payment structure is simple and straightforward. For all packages we require an initial payment at the start of the project. Your second payment is due 30 days from the start of the project. Your third payment, where applicable, is due 60 days from the start of the project OR at completion of the project; whichever comes first. If you incur any additional costs during the development of the project, there will be a final payment for those costs required at the end of the project.
Your payment options are: pay using your credit card (Visa, Mastercard, Amex), Paypal, and if necessary corporate cheques (no personal cheques). Please note: If you prefer to be invoiced and pay by cheque, it will significantly delay the progress of the project.
We have many ways for you to contact us. We are located in Calgary Canada and we are on Mountain time (GMT -6). You can call us Monday to Friday from 9am – 4pm MST at +1-403-474-5149. You can email us 24 hours, 7 days a week, and we do our best to respond within 1 business day. Finally, we also have live chat running on the website during office hours.
All of our websites are designed and customized on the WordPress platform. WordPress is the worlds most popular platform, it is free to use and update, and there are thousands of plugins that make it very powerful. As part of our Management and Security plan, every month we ensure your WordPress version is kept up-to-date so there are no vulnerabilities to your sit. Then we make sure that all plugins are updated and are compatible with most current version of WordPress. Security first!
Yes we do! We offer our Management and Security plan for only $99/mo. In this plan we ensure your website is fully secured, and each month we go update all the software running your website. We also make sure that any updates do not adversely impact your website, and will fix it if anything breaks.
Alternatively, we offer our Self Managed plan ($9/mo) that ensures your website is up and running on our server and it has basic security installed. In this plan you are responsible for all your own website software updates. If an update breaks your website we can fix it, but you will be charge for work done.
For all new websites, we give you our Management and Security plan free of charge for the first 6 months. After that point you can decide to continue, or downgrade to the Self Managed plan.
Yes we do offer some training. For website and and Mailchimp updates we provide some basic how-to videos to help you make simple, and some more complex, updates to your website or email marketing. For Social Media we also offer a 1 hour tutorial to help you continue you planning beyond the first 90 days.
If you would like a more in-depth one-on-one tutorial on editing your website, or editing Mailchimp, those are available upon request. This 3 hour interactive training session is $500.